But there is a significant difference between simply attending NADA Show and experiencing it as part of the AADA Study Tour.
NADA is enormous.
Across four days, delegates are presented with an extraordinary range of education, technology, suppliers, industry leaders, franchise meetings and networking opportunities.
The challenge isn’t finding something worthwhile. It’s making the most of everything available.
The AADA Study Tour creates a professionally coordinated experience around NADA Show, bringing together accommodation, registration, exclusive events and on-ground support – leaving delegates free to concentrate on the opportunities that matter.
Some of the most valuable conversations at NADA don’t happen on a stage.
They happen over breakfast, between sessions, walking the Expo floor or over a drink at the end of the day.
Travelling with the AADA delegation means sharing the experience with Australian dealers and automotive professionals confronting many of the same challenges: changing consumer behaviour, new technologies, margin pressure, emerging brands, workforce issues and a rapidly evolving retail environment.
Those conversations provide something no conference programme can replicate – the opportunity to compare ideas, challenge assumptions and put what you are seeing into an Australian context.
The 2027 AADA Study Tour combines the full NADA Show experience with a program created specifically for the Australian delegation.
The package includes four nights at Hilton Orlando, an International Member Affiliate NADA Show Badge, the International Dealer Exchange, exclusive AADA Welcome Drinks, the AADA Australia Party and dedicated AADA tour hosts throughout.
Delegates will also have access to NADA’s spectacular official Welcome Reception at Universal Epic Universe.
It is an experience designed not simply around attending an event, but around creating connections.
One of the great values of international study tours is perspective.
Different markets face different regulations, brands and competitive pressures, but many of the fundamental questions confronting dealerships are increasingly global.
How will AI change the customer journey?
Where can technology genuinely improve productivity?
How are successful dealers approaching used vehicles, service retention and customer loyalty?
How do you build teams capable of adapting to constant change?
Sometimes the best way to see your own business differently is to step outside it.
A successful study tour should deliver more than photographs, business cards and a few days away.
It should generate conversations.
Ideas.
New relationships.
And perhaps one or two changes that fundamentally improve the way you do business.
That is the purpose of the AADA Study Tour.
NADA Show provides access to one of the world’s great automotive retail events.
