From 16-20 February 2027, the AADA delegation will experience the world’s leading automotive retail event alongside exclusive networking, premium accommodation and a professionally coordinated program designed to turn international insight into genuine business value.
And in 2027, NADA is going big.
NADA Show returns to Orlando from 17-20 February 2027, bringing dealers, OEMs, industry leaders and innovators from around the world together at the Orange County Convention Center.
Across four days, delegates will have access to an extensive education programme exploring the issues shaping the future of dealerships – from artificial intelligence and new technology to affordability, used-car management, customer loyalty, talent and the changing customer experience.
Then there is the NADA Expo: one of the world’s great automotive retail marketplaces, bringing an enormous range of technologies, products, platforms and solutions together under one roof.
It is an opportunity to see what’s emerging, compare what’s available and speak directly with the people building the next generation of dealership technology.
NADA Show 2027 will begin in spectacular fashion.
On Wednesday evening, NADA delegates will have exclusive access to Universal Epic Universe for the official Welcome Reception.
Opened in 2025 as Universal Orlando Resort’s newest theme park, Epic Universe will close to the public for the evening and become one enormous private NADA event.
For thousands of automotive people.
At a theme park.
In Orlando.
They may have set the networking bar rather high this time.
The AADA Study Tour is about more than attending the Show.
It is about experiencing NADA alongside Australian dealers and automotive professionals – sharing ideas, discussing what you’re seeing and putting international developments into the context of our own market.
The professionally coordinated tour package includes:
Four nights’ accommodation at Hilton Orlando
International Member Affiliate NADA Show Badge, including access to the education programme, NADA Expo and the official Welcome Reception at Universal Epic Universe
Exclusive International Dealer Exchange
Exclusive AADA Welcome Drinks
AADA Australia Party
Dedicated AADA tour hosts throughout
Hilton Orlando will serve as the headquarters hotel for the AADA delegation, providing a premium base close to the Orange County Convention Center and at the heart of the Study Tour experience.
The value of NADA has never simply been the size of the Show.
It is the ability to step outside your own business and see automotive retail from a different perspective.
To discover a technology you hadn’t encountered.
To hear how another dealer solved a problem you’re facing.
To challenge an assumption.
To meet someone who changes the way you think about your business.
And then to bring those ideas home.
In a market being reshaped by technology, emerging competitors, changing customer expectations and new business models, perspective is valuable.
The AADA Study Tour puts you in the middle of the conversation.
The Early-Bird AADA Study Tour on-ground package is US$4,950 per person, including four nights’ accommodation and the extensive programme of NADA and AADA inclusions.
Places are limited.
